Copalli Rum
When most people think rum, they think boats, beaches, and those little paper umbrellas that’ll poke your eye out if you’re not careful. But Copalli’s vibe is more treetops, less tank tops. Introducing the Rainforest Rum.
Copalli hails from the rainforests of Belize, where its distillers transform crystal clear rainwater to premium spirits. Then, its profits go back into preserving the very same rainforests it came from. So when the rum brand launched a digital campaign, including a takeover of its hometown airport in Belize City with a series of digital billboards, it had to honor its rainforest roots and dial up its fun side. Because pristine, environmentally conscious booze is still booze, after all.
