ClusterTruck
I usually take no pleasure in complaining. (Negative emotions give me nausea.) But complaining about food delivery from the perspective of a hyper-competitive, hyper-innovative food delivery brand? A lot of fun, actually.
The de-grossification of delivery has begun.
Soggy fries. Wait times that seem to get longer every time you check your phone. The food delivery industry needed a disruption. Enter ClusterTruck: a delivery-only ghost kitchen that hacked the delivery process so whatever you order from their enormous menu arrives fresh, fast, and hot. With these headlines I wrote, we helped them challenge the status quo and pick a fight with the big guys: a few slow, sloppy, multi-restaurant middlemen whose names rhyme with Schmostmates and FloorDash.
140 characters of delicious.
I also got to live my 2010s copywriter dream of running a brand Twitter. (Back when Twitter was on its last legs of being decent.) We didn’t get into any altercations (boooo). But I’d like to think no other growing delivery startup talked like this.