Lume Cannabis Co.

Imagine how excited the first ad people to write about liquor after Prohibition were. Now imagine that Prohibition was ending state-by-state over the course of 20 years. And that instead of making people belligerent, liquor just kind of helped them enjoy Tame Impala more.

Lume is Michigan’s largest recreational cannabis retailer, with store in locations across the state and delivery to even more locations across the state. But more distributors are entering the game every day. So Lume needs to continue to stand out with its high-end store experience, its wide variety of high-quality hand-grown products, and its expertly written out-of-home and print ads (if I do say so myself).